About Us

BORN IN THE SOUTH.

WORN IN THE SOUTH.

This is the simple message that describes our brand. We are Dave and Brittany Tubb Duncan, a husband and wife team, whose shared passion for finding unique prints and creating our own styles turned into us cutting, sewing and selling our own clothing designs as a business. 

The whole process of cutting the pattern from fabric, sewing all the pieces together, down to the last finishing touch of a button takes place in our home studio in Baton Rouge, Louisiana.

We genuinely enjoy making these shirts for y'all. They are a true labor of love. Each shirt is made ethically and sustainably and we continue to build on this ethos as we grow our wee business.